Tuesday, November 21, 2006

Revenue boost

Our ownership group is one of seven hitching their wagon to Yahoo's HotJobs platform. The move looks to boost on-line revenue for the participating papers significantly. That's certainly our hope:

Wachovia analyst John Janedis said newspaper companies are partnering with tech-centric companies for greater reach, which is a sharp turn in strategy.

"A potential Yahoo linkup with several newspaper companies suggests a change in mind-set," Janedis wrote in a client note.

Our participation was announced at yesterday's sales meeting to a unanimous cheer. "Yay for us!"

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