Are they that bad?
Zogby attributes declining movie viewing to poor quality:
High ticket prices (30%) and a dislike for the movie selections (30%) are the top reasons given for falling movie attendance – 13% said they don’t like the crowds in the theater. Those age 18-24 are most likely to complain about costly tickets – nearly half (46%) said high ticket prices have kept them away from the theater. Among older adults, dissatisfaction with the film selections is the main deterrent – 46% of those age 65 or older said this.
More than a third (37%) of respondents said they go to the movies fewer than six times per year – 21% said they don’t even make it to the movies once a year. Overall, 10% said they never go at all.
Lets not forget also that for the better part of 10-plus years we've been fed a steady diet of remakes and rip-offs. The problem is, not only does the movie stink, but we've already seen it!
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