Thursday, June 30, 2005

Ridiculously right.

No need to embellish on this:

From what I see on television and read in the press, the Vice President, the Secretary of Defense and our top generals are convinced that the war in Iraq has turned decisively against the terrorists, and that they are doomed to military defeat. The numbers they provide on terrorists killed or captured are impressive, so what they say about our prospects for victory may well be true.

Unfortunately, these numbers aren’t the only ones that matter. In business, when a company has bet its future on a new product, it’s very common for the company’s sales force to be optimistic because they have the numbers to prove that this new product is steadily gaining market share. What the sales force doesn’t see – but what the CEO does – are the numbers which show that the company is hemorrhaging cash. So the question isn’t whether the new product will be a success, but whether this new product will succeed fast enough, before the company goes bust. In other words, it’s a race against time. As I’m sure you learned at Harvard Business School, in real life cash flow can dry up faster than it does in the spread-sheets and Power-Point presentations the company’s financial geniuses gin up for the securities analysts.

In war, public support is the equivalent of cash flow. So the question isn’t whether a war is going well, but whether a war is going well enough, and fast enough, to end in victory before public support gives out. And it’s obvious that public support for the war in Iraq has begun to erode, which means that from now on we are not only in a battle against our enemy overseas, but in a race against time here at home.

I don’t know how much time is left before public support for this war erodes to the point when victory will lie beyond our grasp. Your judgment will certainly be better than mine, because only you can combine the top-secret intelligence reports on your desk with your own superb “gut feel” for public opinion to estimate just when these two trend-lines will intersect. My only suggestion is that whatever projection you come up with – Three months? Nine months? Two years? – you cut it in half. History teaches that once public support for a war starts to erode – no matter what may be the actual, on-the-ground situation – it erodes at an accelerating rate. But what matters most isn’t so much the actual date you project for when the two lines will intersect. Rather, what matters most is that you recognize these two lines now are on a collision course, and that you understand what this means:

You have less time to win this war than you thought you had. So to win, you will need to fight harder.

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