Test Marketing

Peanut Butter and Chocolate are great together. Proof-positive you'll find in the years of success of Reeses Peanut Butter Cups. Personally speaking, I think it's a great combo.

So I was happy when I first saw that Hershey was going to give it another wrinkle with these. Only I'm left to wonder if their test marketing asked any of the right questions.

Chocolate likes to melt and Peanut Butter with all it's oil is goop waiting to happen. I've yet to encounter a Hershey Peanut Butter kiss that I can eat without having it smeared all over my fingers rather than across my tastebuds.