Building brand loyalty

Never fly here, but I saw this in yesterday's Republic and thought it very interesting:

But in Nogales, Sonora - and most of northern Mexico for that matter - you can just pick up the phone and have your favorite brew delivered right to your door. At no extra charge.For instance, a dozen quart-size bottles of Tecate cost $19.59.

Beer lovers in Mexico have enjoyed home beer delivery for about five years. It's part of the service offered by distributors of the country's major brands, such as Tecate and Corona in northern Mexico.That's hardly a novelty in a country where many products - from water and propane to tamales, tortillas, bread and produce - are still delivered door-to-door.

Of course the thing to remember is that in Mexico Tecate and Corona are near equivalents of Bud and Coors. I wouldn't get too excited about getting home delivery of either from my local Fry's...