Blog ads reader survey results

What do they have to say? A lot!

In a nutshell, blog-readers appear a desirable age-and-income demographic:

86.5% of respondents were b/t 20-60, and the single biggest age cell was 31-40; fully a full quarter of respondents who answered the question fell there.

Over three-quarters (76.9%) of respondents reported an annual family income in excess of $45K/year, a full 39% of respondents earn b/t $60-$120K a year.

The biggest surprise? Democrats represented a larger segment of the blog-reading population than Republicans--39% to 27%--by a full 12-percentage points!

So much for the troglodyte-right-wing-whacko-in-the-basement stereotype...

Of course, this survey is self-reporting and certainly does not represent any sort of random-sample of blog-readers thus making it near impossible to draw any major inferences from the information. Still, it is interesting to look at.

Only about 20% of respondents indicated that they themselves blog. I think it would be very interesting to see the data filtered by these 6,232 bloggers to get an idea of their age-and-income distribution.

Hat tip to Glenn Reynolds at Instapundit for pointing to the results!

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